Facebook Buys Popular MSQRD Face Swapping App To Boost Video Services
Facebook buys popular Masquerade Technologies, maker of the prevalent face-swapping application MSQRD, as a major aspect of endeavors by the world’s biggest social networking site to assemble its video services.
Facebook Buys Popular MSQRD Face Swapping App To Boost Video Services
Wednesday’s deal comes almost three years after the Wall Street Journal reported that photograph and video informing application Snapchat had rejected an offer from Facebook.
Masquerade, which reported the plan on its site, did not unveil financial details The plans is increasingly a bit of Facebook’s greater push to develop into video, Monness, Crespi, Hardt, and Co investigator James Cakmak said.
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It is far-fetched that Facebook would utilize Masquerade to essentially draw away Snapchat users, he said.
While Snapchat has features, for example, swelling eyes, Masquerade permits users to include embellishments including animal masks and snow to their photographs and video.
Masquerade, upheld by Yuri Gurski and Gagarin Capital, said organizers Eugene Nevgen, Sergey Gonchar and Eugene Zatepyakin will join Facebook. The application will proceed as a standalone item, Masquerade said.